The “California Look”.
“Our family was very influential in popularizing the California look. We were influenced by designers like Michael Taylor, Angelo Donghia and Stephen Chase. They were clients as well. The look consisted of natural materials like stone, rattan, wrought iron and oversized upholstery. Everything was large in scale. Mediterranean and traditional style with a more formal look.” — Tom Kreiss
Simple Is Better.
Today, the California look is comprised of clean lines with a more modern and transitional feel. Simple is better. Functionality is more important than form. Back to mid century mentality with an emphasis on simplicity and integration of nature. The focus is more organic and less formal. This is what I will be concentrating on with my approach to the California Look going forward.